We study the Future for people and brands, for businesses and organizations
The only thing that is constant is change – Heraclitus
METHOD
Academical approach
We use academic methods for deep future study based on fundamental theories and specific tools – from philosophy, history of civilization and scenario planning to the Non-Equilibrium Systems, Casual Layered Analysis and Future Literacy.

Industrial foresight
We operate with industrial knowledge and expertise for corporate strategic planning and foresight in various industries – IT & AI, Banking & Investments, Real Estate, Foodservice, Sport & eSport, Fashion & Apparel, Education, Cultural Institutions & Non-profit Organizations.
Intuitive foresight
We enhance academic methods and best practice tools by the art of insights and philosophical frameworks when and if it is relevant for studying the highly uncertain and unthought futures.
BENEFITS
Panel of experts and trendsetters
Our appropriate ecosystem of industrial & scientific experts as well as early adopters, trendsetters and business insiders
Appropriate methodology
Our method is the unique combination of academic approach, industrial foresight and intuitive forecasting based on fundamental scientific theories and best practice
Multidisciplinary team
Our team of future foresight experts and cultural insight strategists with cumulative experience of 25+ years in multinational and local levels
PRODUCT LINE
Corporate foresight & Scenario planning
We make future studies and scenario planning sessions for corporate businesses, cultural institutions, non-profit organizations, and beyond.
We conduct the full cycle future and culture insight researches and analysis based on global best theories and practices including appropriate methodology.
Education & Lectures
We help to build the future thinking culture within society and organizations, and support building future insight departments within private corporate businesses and for public communities.
Reports & keynotes
We regularly present our appropriate sindicative studies and researches, and we are open to sharing with teams and communities our keynotes.
Future research & analysis
TEAM
PUBLICATIONS
CONTACTS
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Bersenievskaya
Embankment 8 b1
Moscow, Russia
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Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
ZENIT
Branding
Bonaqua is the biggest Coca-Cola water brand. It is one of the market leaders.
Challenge
Find relevant cultural codes in order to actualise new brand platform. Formalize promising opportunity territories.
Solution
Semiotic research of the global and local water category and cultural studies of the phenomenon of water in Russian culture.
Result
The research helped the brand better articulate current representation of the water in culture and tune to changes in cultural codes.
Next project
FLACON
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
FLACON
Branding
Bonaqua is the biggest Coca-Cola water brand. It is one of the market leaders.
Challenge
Find relevant cultural codes in order to actualise new brand platform. Formalize promising opportunity territories.
Solution
Semiotic research of the global and local water category and cultural studies of the phenomenon of water in Russian culture.
Result
The research helped the brand better articulate current representation of the water in culture and tune to changes in cultural codes.
Next project
YANDEX
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
YANDEX
Branding
Bonaqua is the biggest Coca-Cola water brand. It is one of the market leaders.
Challenge
Find relevant cultural codes in order to actualise new brand platform. Formalize promising opportunity territories.
Solution
Semiotic research of the global and local water category and cultural studies of the phenomenon of water in Russian culture.
Result
The research helped the brand better articulate current representation of the water in culture and tune to changes in cultural codes.
Next project
NIKE
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
NIKE
Branding
Bonaqua is the biggest Coca-Cola water brand. It is one of the market leaders.
Challenge
Find relevant cultural codes in order to actualise new brand platform. Formalize promising opportunity territories.
Solution
Semiotic research of the global and local water category and cultural studies of the phenomenon of water in Russian culture.
Result
The research helped the brand better articulate current representation of the water in culture and tune to changes in cultural codes.
Next project
CORONACRISIS
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
CORONACRISIS
Branding
Bonaqua is the biggest Coca-Cola water brand. It is one of the market leaders.
Challenge
Find relevant cultural codes in order to actualise new brand platform. Formalize promising opportunity territories.
Solution
Semiotic research of the global and local water category and cultural studies of the phenomenon of water in Russian culture.
Result
The research helped the brand better articulate current representation of the water in culture and tune to changes in cultural codes.
Next project
ZENIT